One of the dangers
of working for yourself
is not being accountable
to others,
especially about deadlines.
We can do our work,
unveil the next product
any time
– today, next week,
ten years from now.
It is tempting
to put off these tasks
until tomorrow
again and again.
If I did that,
in the constant release loving
Romance Industry,
my sales would plummet.
So I give myself deadlines
and I share those deadlines
with others,
business partners
and customers.
“If you’re having trouble shipping,
it might because you’ve hesitated
to put a date on it.
“Soon” is a very different concept
than, “11:00 am”.
If it’s important enough
to spend your day on,
to pin your dreams on,
to promise to yourself and others,
it’s probably important enough
to guarantee a ship date.”
If it is important,
give it a deadline.