Our ‘truth’
is what we see or hear or touch
every day.
If everyone in our neighborhood
is doing well,
we tend to think
everyone everywhere is doing well.
If everyone we know
is wearing a certain brand,
we think
everyone everywhere is wearing that brand.
The average person wants to be like everyone.
We’ll wear that brand too.
“If you can be
locally dominant,
the locals will instinctively decide
that you are globally dominant.
Have 100 customers
in one neighborhood
(virtual or real)
is worth much much more
than having one customer
in each of 100 neighborhoods.”
Seek to dominate a small niche
first
and then grow that niche.
You’ll likely grow faster
than trying to be everywhere.