There WILL Be Resistance To Anything New

As business builders,
we’re bringing something new
to the world.
It could be a new product,
a new location,
even a small thing
like a new name.

Some folks
don’t like change,
ANY change,
including changes that benefit them.

There will be resistance
to your idea
by those who love the status quo.

Seth Godin
shares

“The status quo is not kind.
It works overtime
to stay the status quo,
and that means that
new ideas, urgent pleas
and cries for justice
are rarely easily voiced.”

Part of our role
is create change.
Expect resistance to this change
and create change anyway.