My sales have been level
this year
compared to last year.
Normally,
I want sales to increase.
I have more products available.
I had more years to build.
Sales should go up.
Not this year.
This year, I’m marketing my heart out
and my sales are remaining constant
and that’s an achievement.
The customers in my main market
(the U.S.)
are stressed out.
They’re worried about natural disasters,
political changes,
possible nuclear war.
Stressed people don’t spend money
on non-essentials.
They hunker down and wait.
So I’m damn happy
with my level sales.
In a down market,
staying level is a success.