Being authentic
isn’t something a brand can achieve
over night.
It takes time.
I have 6 years in the romance novel business
and I’m finally gaining the reputation
of being ‘the real deal.’
Readers (customers) have faith
I’ll be who they think I am.
“We call a brand or a person
authentic
when they’re consistent,
when they act the same way
whether or not someone is looking.
Someone is authentic
when their actions are
in alignment with
what they promise.”
Being known as authentic
is valuable
yet it takes time
so consider starting now.