By k | October 10, 2017 - 6:00 am - Posted in Marketing

Being authentic
isn’t something a brand can achieve
over night.
It takes time.

I have 6 years in the romance novel business
and I’m finally gaining the reputation
of being ‘the real deal.’
Readers (customers) have faith
I’ll be who they think I am.

Seth Godin
shares

“We call a brand or a person
authentic
when they’re consistent,
when they act the same way
whether or not someone is looking.

Someone is authentic
when their actions are
in alignment with
what they promise.”

Being known as authentic
is valuable
yet it takes time
so consider starting now.

This entry was posted on Tuesday, October 10th, 2017 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.