By k | September 30, 2017 - 6:00 am - Posted in Marketing

One of the best
marketing campaigns
I did
with the Romance Novel Business
was to band together
with other writers in our niche
(i.e. the competition)
and promote.

Not only did we share readership
(customers)
and grow the niche
but
we also brought readers in that niche
together.

They were no longer alone,
the only person reading this niche.
They were a group.
They had met readers like them.

That’s powerful.

Seth Godin
shares

“Competition is a signal.
It means that
you’re offering something
that’s not crazy.
Competition gives people reassurance.”

We WANT competitors,
especially if we don’t have
an unlimited marketing budget.

Consider using competition
as a way
to validate your niche.

This entry was posted on Saturday, September 30th, 2017 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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