By k | September 30, 2017 - 6:00 am - Posted in Marketing

One of the best
marketing campaigns
I did
with the Romance Novel Business
was to band together
with other writers in our niche
(i.e. the competition)
and promote.

Not only did we share readership
and grow the niche
we also brought readers in that niche

They were no longer alone,
the only person reading this niche.
They were a group.
They had met readers like them.

That’s powerful.

Seth Godin

“Competition is a signal.
It means that
you’re offering something
that’s not crazy.
Competition gives people reassurance.”

We WANT competitors,
especially if we don’t have
an unlimited marketing budget.

Consider using competition
as a way
to validate your niche.

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