Test The Industry First

I was in the co-op accounting program
at unversity.
We would go to school
for 4 months
and then work in an accounting position
(paid)
for 4 months.
We’d alternate school terms
and work terms
and were encouraged
to take different placements
on these work terms.

One work term,
we might be working in
an accounting firm.
The next work term,
we might be working in
the accounting department
of a huge company
or a tiny company
or a start up
or a charity.

These placements
allowed us to figure out
where we wanted to work
full time.

As Seth Godin
shares

“The best way
to plan a house
on a vacant piece of land
is to move into a tiny shepherd’s hut
on a corner of the property.
It’s not fancy,
and it’s not comfortable,
but you can probably stay there
for a week or two.

And during that week,
you’ll understand more
about the land
than you ever could
in an hour of walking around.
You’ll see how the rain falls
and the sun shines
and the puddles form.”

If you’re thinking about
building a business
in a new-to-you industry,
consider working in that industry
for a week or two or ten.
Test the industry
before investing all of your resources
into it.