Yesterday, I talked about
intentionally excluding a group.
The thing is,
when we intentionally exclude a group,
we shouldn’t be surprised
when that group crafts its own solution.
Romance Novels
are one of the best selling genres
in publishing.
For decades,
romance novel writers and readers
have been trying
to have romance novels
made into films.
If you’re a male writer,
like Nicholas Sparks,
you’re likely to be successful.
If you’re a female writer?
Not so much.
A group of women
said ‘fuck it’
and they created PassionFlix,
a company that brings these stories
to the screen.
It is heavily crowd-funded.
That’s how much of a demand
there is for this type of product.
When looking at
new business ideas,
consider servicing groups
other companies exclude,
especially if that exclusion
is based on bias.