By k | September 22, 2017 - 6:00 am - Posted in Marketing

Nikon recently hand chose
32 professional photographers
to represent their new Nikon D850.
They are ALL male.

Considering there’s
healthy female representation
in the photography industry,
I assume this was intentional.

Folks ARE talking about it
and
the increased exposure
COULD offset angering
over 50% of the population.
But it is a risky move,
one that will affect
the brand forever.

There’s a difference
between targeting a group
and pushing away other groups.
The first can be temporary.
The second is often permanent.

Think before
you intentionally upset a group.

This entry was posted on Friday, September 22nd, 2017 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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