The Romance Novel Business
is built upon trust.
Readers (customers) trust
writers (businesses)
to tell them great stories
(provide great products).
The writers who earn
and maintain
readers’ trust
hit best seller lists
and earn millions of dollars
in sales.
All because of trust.
It isn’t easy.
It might require dozens of releases,
decades of marketing
and consistently meeting
expectations.
But this trust is required
for success.
“We build trust
when we make promises
and then keep them.
And the majority recoils
from the challenge
of making a promise,
because that requires
caring and risk
and the willingness
to make change happen.”
Trust is valuable.
It takes effort and risk
to earn
but, in many industries,
it is necessary for success.