Recently,
The Science Museum
and The Natural History Museum
in London
got into a ‘fight’ on Twitter.
The one-upmanship of attractions
between these two competing museums
was entertaining,
hilarious,
and it definitely earned
both museums more patrons (customers).
The thread went viral.
This brilliant tactic
could be borrowed
by ‘competing’
specialty stores
and any other small business
with unique offerings.
Some of my best promotions
in the Romance Novel Business
have been shared with
competing writers.
We not only shared
our reader (customer) bases
but we attracted new readers
to the niche.
Competitors can be
your best marketing partners.