This year,
I released
a new Romance Novel series
(product line).
I also continued
the previous series.
The previous series
has a healthy readership
(customer base).
It pays the bills.
With the new series,
I did something different,
something daring.
It turned out to be magical
but it could have very well
been a disaster.
Because that’s how magic happens.
It occurs when we take a risk
and risk sometimes results in failure.
“That same sort of leap,
the one into the unlikely,
is available to all of us,
at different scales.
It’s unlikely that
our next brave novel,
our next breakthrough speech,
our next scary
but generous project
will succeed.
Unlikely but worth it.”
Consider giving your business
the flexibility,
the failure room,
to create magic.