In 2018,
I will be ending
one of my series
(product lines).
I plan to launch
the next series
before the final book
in the ending series
releases.
Why?
Because when readers (customers)
look for another series
to replace the one that is ending,
I want to have a series
to offer them.
If I don’t have a series
to offer them,
my readers will go
to another writer (the competition)
and I might never
win them back.
Before terminating a current product,
ensure you have another product
to offer customers.