If you’re building a business
for the long haul,
you not only
have to satisfy the customer
of today
but you have to think about
the customer
of tomorrow.
In the Romance Novel Business,
we look at the
YA (Young Adult) market
to help us predict
what our future readers (customers)
will want.
If YA readers are drawn
to books written in first person,
for example,
odds are
they will read those books
as adults too.
We can make small tweaks
in our books (products)
to appeal to our future readers.
Consider
keeping an eye on
both your target demographic
and the demographic younger
than your target.
That’s your future.