By k | September 2, 2017 - 6:00 am - Posted in Marketing

I’ve been out of school
for well over two decades
and I still think of
as a time of change,
a month in which
my routine will alter.

Changes in routine
are dangerous
for established brands.
They’re already part
of our routine.

It is a GREAT opportunity
for up and coming brands.
We’re changing one part
of our routine.
It is easier to change
another part.
And that part could include
this new brand.

Be conscious
of transition times.
Hold onto your existing customers
and consider
reaching out to new ones.

This entry was posted on Saturday, September 2nd, 2017 at 6:00 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.