I was watching
Say Yes To The Dress,
a TV show
that is very informative
for me,
a person who sells
to women.
A bride came in
who called herself
the ‘anti-bride.’
She believed she wasn’t
a wedding dress
person.
And guess what?
She didn’t have
that magical bride moment.
If a prospect is determined
to be negative,
we might move her
to being neutral.
It is doubtful,
however,
that we’ll move her
to loving it.
Focus on the prospects
who are either neutral
or favorable toward your product.
Those are the people
you can wow.