By k | August 28, 2017 - 6:00 am - Posted in New Business Development

For the past week or so,
a large group of writers
have been debating
reader trends.
They’ve been discussing
how bad a certain change is
what they would prefer happen

It is a useless discussion.
That change is happening
whether the writers want it
or not.

There are changes happening
in your industry also,
changes you can debate
all you want
but will happen.
You don’t have a choice
about that.

You DO have a choice
about how you respond
to the change.

You can fight it
and eventually lose,
to the detriment
of the business you’re building.

Or you can embrace the change,
plan for it,
figure out a way
to benefit from it.

Change is coming.
That’s not a decision
for you to make.
Choosing how to deal with it
IS your decision.
Make it.

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