One of the reasons
Game Of Thrones
is so popular
is because
it keeps viewers guessing.
Viewers talk
about what might
or might not happen.
If they knew,
there wouldn’t be anything
to talk about.
In-N-Out Burger
has their infamous ‘secret menu.’
No one is ever certain
they know all of the items
on it
and that keeps people talking
about it.
In this
tell everyone everything age,
secrets and a little bit of mystery
are powerful.
Yes, tell customers
what they absolutely need to know
to enjoy your products/services.
But consider saving some ‘extras’
for the insiders,
the rare few.
Create a sense of mystery
around your products/services.