By k | August 25, 2017 - 6:00 am - Posted in New Business Development

There was a solar eclipse
on Monday.

Some Romance writers
were blasé about it.
They’d seen eclipses.
It wasn’t a big deal.

I was super excited
about it.
I posted facts, jokes, insights
about eclipses.
I engaged readers (customers).

Readers felt my excitement
and it fed theirs.
Their eclipse moment
was more.
The connection between us
deepened.

Being jaded and cynical
and bored
doesn’t sell products/services.

Show your passion.

This entry was posted on Friday, August 25th, 2017 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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