By k | August 16, 2017 - 6:00 am - Posted in Sales

Some writers were hesitant
about posting
about the KKK
(or White Nationalists
or whatever they’re calling themselves
this week)
marches
this past weekend.

They didn’t want to
‘alienate’ readers.

There’s no need
for hesitation.
Readers (customers)
already know your stance
on race.

If there are no people of color
in your ads, your marketing material,
your products
(in the case of romance novels),
your stores,
your businesses,
people notice.

I notice and I’m white
because it doesn’t reflect
the world around me.
It is unusual
and stands out.

If your prospect is a racist,
he/she will notice
if there ARE people of color
associated with your business
and he/she will likely not be
your customer.

So you’ve already alienated
one type of customer.
There is nothing to lose
from embracing your stance.

This entry was posted on Wednesday, August 16th, 2017 at 6:00 am and is filed under Sales. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.