One of my writing buddies
blew up a building
in the first draft
of her story.
The thing is…
she didn’t show it.
The heroine arrived at the scene
late,
AFTER the explosion happened.
No. No. No.
Writers should never waste
a highly dramatic plot device
like an explosion.
That should always be
on page,
where the reader can see it,
feel it,
experience it.
The thing is…
many business builders
do the same thing
with their marketing campaigns.
They hold a contest
and then don’t make a big production
over drawing the winners.
They design a new logo
and then don’t have
a logo reveal celebration.
They win a prestigious award
and then they don’t
tell customers about it.
Keep the excitement on the page,
in front of customers, prospects, others.