If you’ve watched
‘Say Yes To The Dress’,
you know
brides and/or parents
will pay extra
to have the whitest white dress.
In the U.S.,
white symbolizes
purity, innocence, virginity.
Many of these brides
are living with
their grooms.
They’re likely not virgins.
Yet the need to appear innocent,
to wear the white dress
remains.
THAT is the power
of symbols.
In your industry
there are symbols also,
powerful symbols.
Know what those symbols are.