By k | July 30, 2017 - 6:00 am - Posted in Marketing

A writer asked me
if the correct phrase was
she ‘has another thing coming’
or
she ‘has another think coming’.

‘Another think coming’
is correct.
However, many readers
believe it is
‘another thing coming’.

My recommendation?

She should use
a different phrase.

If you are EVER
writing marketing copy
and you wonder if the phrase
or word you’re using
is correct,
don’t use it.
Why?
Because prospects
will wonder the same thing
and that will draw their attention
away from the product or service
you’re selling.

Keep phrases and words
simple
in marketing copy
(and in novels).

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