By k | July 27, 2017 - 6:00 am - Posted in Marketing

A buddy will only eat
organic, chemical-free food.
She saw a post on Facebook
about how Ben And Jerry’s,
the company she usually buys ice cream from,
has chemicals in their ice cream.
She didn’t investigate the post
She simply won’t buy from them anymore.

Another buddy only reads
literary books.
A beloved writer of hers
had his latest book
labelled commercial
by one critic.
My buddy will no longer read
the writer’s books.

If you’re selling
to the extreme,
one rumor
or one mistake
will cost you these customers.
You won’t be extreme
enough for them.

Consider marketing your products
as extreme
while ensuring your product offerings
appeal to the more mainstream
(i.e. Market to the extreme.
Sell to the slightly less extreme.).

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