There will always be
one client/customer/prospect
who misunderstands
your marketing/instructions/
comments/other communications.
On Sunday,
at an online party,
I posted a contest.
The instructions were simple.
‘For a chance to win,
comment on this post
and tell me
if you think the man in photo 1
or the man in photo 2
is sexier.’
I left a comment as an example.
One reader still misunderstood
the instructions.
If you have
plenty of misunderstandings,
yes,
look into the wording.
If you have
one or two misunderstandings,
don’t waste your time
tweaking the wording.
Someone will ALWAYS
misunderstand you.