Support Your Product Or Service

I can’t believe
I have to write a post
about this
but it seems I do.

If you make a product
or offer a service,
allow your customers
to use that product/service
around you.

If, for example,
you make fancy tights,
don’t forbid attendees
to wear those fancy tights
at your conference.

Yes, this means
if you make underwear,
you should expect
and embrace
that your customers will wear
that underwear
as outerwear
at events you host.

If seeing people,
all types of people,
in underwear upsets you,
you shouldn’t be making underwear.
You should be in a business
you CAN love.

Be the number one supporter
of your product or service.
Celebrate when your customers use it.