By k | July 16, 2017 - 6:00 am - Posted in Sales

If I have 1,000 release week readers
for each romance novel,
I’m satisfied.
That is a large enough readership
to start word of mouth
and it earns me
twice my production costs.

Having this minimum target
allows me to invest in
brand new series.

Because the customer base
of a series
grows with each release,
a brand new series
will never perform as well
as an established series.

If I compared the two,
I would never release books
in a new series.

Comparing sales
to my minimum
is more productive.

Seth Godin

“Stake out
the smallest market
you can imagine.
The smallest market
that can sustain you,
the smallest market
you can adequately serve.
This goes against everything
you learned in capitalism school,
but in fact,
it’s the simplest way to matter.

When you have your eyes
firmly focused
on the minimum viable audience,
you will double down
on all the changes
you seek to make.
Your quality,
your story
your impact
will all get better.

And then,
ironically enough,
the word will spread.”

What is your minimum customer base?

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