One of my buddies
is very wealthy.
You wouldn’t know it
if you looked at him,
however.
He wears average clothes,
average watches,
drives an average car.
Why does he do this?
Because the people
who befriend him,
who are nice to him,
when they think
he’s an average guy
are often the people
who will stick by him
if something goes wrong,
if he loses his wealth,
if his business implodes.
Those are the times
he’ll most need friends.
As business builders,
we’re in a similar situation.
Our businesses are likely
still small.
Our brands aren’t well known.
The people/companies
who do business with us
now
will likely stick by us
if (or, rather, when)
we go through tough times.
The people/companies
who will help us
when we can’t help them
are the people/companies
we should value.
Don’t forget them
as you grow.