By k | July 13, 2017 - 6:00 am - Posted in New Business Development

I had planned to release
a book (product)
in September.
I have pushed back that release
to October.

Why?

The book is flawed
but all books are flawed.
There is no such thing
as a perfect product.

The issue is…
it is so flawed;
it doesn’t yet meet
customer expectations.
I would disappoint readers (customers).
Disappointed readers
will never read another book
written by me.
I would prefer a month delay
than lose readers (customers)
forever.

In this competitive market
(and the market in EVERY industry
is competitive),
we MUST, at the minimum,
meet customer expectations.
Don’t release a product
unless it does this.

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