I’ve built my romance novel readership
one reader at a time.
I’ve interacted in some way
with everyone who buys my books.
No writer wants to hear this.
They don’t want to hear
I’ve put a gazillion hours of work
into fighting for every reader.
They want the short cut,
the secret to instant readership.
It is a secret
I continue to search for.
Until I find it,
if it does exist
(which I doubt it does),
I build readership the slow way.
A loved one
is a salesman for a huge tech company.
He builds his customer base
the same way
– one call or email or meeting
at a time.
Even when he hosts events,
the customers he reaches out to
during the event
and talks to one-on-one
are the customers
who are most likely to buy from him.
There are very few short cuts
to building a customer base.
While you’re looking for them,
consider also employing
the tried and true method
– building your customer base
one person/company at a time.