I’ve talked in the past
about starting now,
about how we shouldn’t wait
to build our businesses.
Starting a business
and opening a business
are two different things, however.
I plan to finish a book
this month.
To maximize sales,
I won’t release that book
until September.
How long to wait
and when
to open a business
depends on the business.
I talked to the owner
of a toy store
yesterday.
Sales in his industry
are concentrated in December.
He opened his store in May.
That means he has to survive
SEVEN months
without half-decent sales.
Work on your business today.
There are a gazillion things
to be done before a business opens.
Open your business
when it makes the most sense
sales-wise.