By k | July 4, 2017 - 6:00 am - Posted in Marketing

One of my writing buddies
runs release day sales.
She wonders why
her readers don’t pre-order
her books.

Why would they pre-order
her books?
They’d pay less
if they waited.

I have a reviewer
who always posts spoilers
of my books
on release day.
I suspect she’s doing this
to ruin my sales.
Instead, she’s training my readers
to pre-order my books
and read them as soon as possible.

Seth Godin

“If you frequently
run last-minute sales,
don’t be surprised
if your customers stop
buying things in advance.
You’re training them to wait.”

“The way you engage
with your customers
trains them on what to expect
from interactions with you.”

What are you training
your customers
to do?

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