Every month,
I get calls
from a dozen or so
real estate agents.
The same agents
call me
again and again.
I only remember one of them.
Why do I remember him?
Because he makes me feel happy
when he calls me.
He’s always upbeat.
He’s polite.
He’s full of optimism.
He’s the only agent
I spend time
listening to,
the only person
who gets past
those first couple of sentences.
If I ever sell my house,
he’ll be the agent I list with.
People will remember
how you made them feel
long after
they forget what you’ve said.
Make prospects and customers
feel good.