By k | June 24, 2017 - 6:00 am - Posted in New Business Development

When I first started
my Romance Novel Business,
I thought,
for certain,
there were things
I would NEVER do.

These NEVERs
were part of my branding.
I told readers (customers)
I DIDN’T do these things
and that was a selling point.

I was tempted to
go one step farther
and tell readers (customers)
they could count on me
to NEVER do these things.

Thank goodness
I resisted that temptation.
Because years later,
the market changed
and I am now doing
those things
I thought I would NEVER do.

My readers (customers)
would have remembered that vow.
It would have decreased
their trust in me
and my words.

Use NEVER very sparingly.
Your customers WILL remember
and hold you to it.

This entry was posted on Saturday, June 24th, 2017 at 6:00 am and is filed under New Business Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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