Today is Father’s Day
in many areas
of the world.
Father’s Day spending
is traditionally
less than Mother’s Day spending.
40% less.
That’s not surprising.
26% of children
under the age of 21
are being raised by one parent.
82.2% of single parent households
are headed by Moms.
This makes marketing
around Father’s Day
a bit more challenging
as some people have
strong negative feelings
about their F\fathers.
Being a writer,
I tend to focus on
my characters who are fathers.
Other writers
focus on their own fathers.
I don’t ask prospects/customers
about their fathers,
whether or not
they’re spending the day
with them.
I wait for them
to volunteer the information.
Father’s Day
IS a great day to promote.
Merely keep in mind
that quite a few people
don’t have a dad.