Making Decisions Is Exhausting

Business building
requires hundreds, perhaps thousands
of decisions a day.

Making decisions is exhausting.
Why?
Because we have to imagine
all of the possible outcomes,
especially the negative outcomes.

Seth Godin
shares

“It turns out that
the mental load of management
is primarily around
experiencing failure.

Actual failure, sure,
but mostly potential failure.
Imagining failure in advance.
All the current things
that could go wrong.
And more important,
the things you’re not doing
that will be obvious oversights later.
Our brains work overtime
to cycle through these,
to learn to see around corners,
to have the guts to delegate
without doing the work ourselves
(even though that creates
more imagined points of failure).
Scan, touch, consider,
analyze, repeat.”

If you reach the end
of your work day
and you’re exhausted,
even though you’ve physically
not done much,
this is why.

Making decisions is exhausting.
Prepare for that level
of tiredness.