One of the things
business builders look at
when deciding upon
a physical location
is foot traffic.
The key to this,
however,
isn’t the QUANTITY
of foot traffic.
It is the QUALITY.
If you own a boutique store
and the foot traffic
is all bargain hunters,
that’s not going to help your business.
Lori Ford,
co-founder of
Gum Tree,
shares
“We wouldn’t have been able
to compete in that kind
of an environment
[amidst big retailers
who were willing
to discount products
all year round],
and that’s what drove us
to realize that
we have to be surrounded by
a bunch of small businesses
in a quaint downtown
where people go for
that type of customer service
and experience.”
Consider a location
with businesses
that have a similar target market.