Before developing any product,
I like to know
who my target customer is.
That target customer
will influence many of my decisions.
For example,
my target customer
for my romance novels
is a female
of a certain demographic.
The most popular hair color
in that demographic?
Brown.
When I am deciding
on the hair color
for my heroines,
I often choose brown.
“Ness
[Joshua Ness,
co-founder of
StrategyHack]
says that
your value-driven statement
should look something
like the following:
My product is a:
Explain what the product is.
that helps:
Who is the specific target audience?
solve:
What problem
does the target audience have
that this product solves?
by:
How does the product
provide that solution?
with:
What is the secret sauce?”
Consider answering these questions
before investing a lot of resources
in the product
you’re developing.