By k | May 12, 2017 - 6:00 am - Posted in New Business Development

One of my stories
was accepted for a BookBub Deal.
I can’t take full advantage
of this opportunity
due to even bigger opportunities.
I can’t stack ads
to drive sales of the chosen book
even higher.

So I’ve decided,
in addition to benefiting
sales-wise
from the Bookbub Deal,
I’d maximize
the insights gained from it.

Week 1, the book is full price
with no advertising done.
Week 2, the book is reduced
to the Bookbub price
with no advertising done.
Week 3, the book is reduced
to the Bookbub price
and the Bookbub Deal runs.

Comparing the three weeks
will tell me
the impact of a price reduction
AND the impact of a Bookbub Deal.

Try to make every opportunity,
every situation
work harder for you,
even if that doesn’t increase
sales today.

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