Warcraft And Multiple Part Products

I watched Warcraft
on the weekend.

It was a solid movie
but I can’t recommend it
to buddies.

Why?

Because it had no ending.
It was part one of three
and there is no confirmation
that part two is ever being made.

If Warcraft had been told
with a solid for now ending
and a hint at a next story,
word of mouth recommendations
would have increased.

If the next movie
had the greenlight,
was confirmed to be in the works,
word of mouth recommendations
would have increased.

If you have a multiple part product,
either make each part
usable and purchasable
on its own
or ensure all parts are available.

Published
Categorized as Marketing