There are quite a few
great memes and posts
on social media.
It is tempting to simply forward
some of them.
Many people do this.
MANY.
Which makes creating original content
powerful.
I’ve also noticed
that leaders in their fields
tend to favor original content
over sharing.
When they DO share
(which is rare),
they add their own unique angle to the post,
including their comments, etc.,
making it their own.
(For creatives,
like myself,
I think original content
is even more important
because that is what we do.
It is expected from our followers.)
Consider slowing down
on the forwarding
and creating original content instead.