Some products, if made smaller,
can represent the full product.
A piece of chocolate,
for example,
can represent
what a full box of these same chocolates
taste like.
A full box is simply more.
A month of TV service
can represent a year of TV service.
The full year is simply longer.
The customer experiences
are similar.
However,
there are some products
that,
when made smaller,
don’t represent the full product.
Giving a shopper
a sleeve of a shirt
won’t show her
what wearing the entire shirt
feels like.
Giving a reader
a 40 page short story
won’t help her decide
if she’ll like a 400 page novel.
These are two different experiences.
Ensure your sample
represents your full product.