By k | April 27, 2017 - 6:00 am - Posted in Marketing

Some products, if made smaller,
can represent the full product.

A piece of chocolate,
for example,
can represent
what a full box of these same chocolates
taste like.
A full box is simply more.

A month of TV service
can represent a year of TV service.
The full year is simply longer.

The customer experiences
are similar.

there are some products
when made smaller,
don’t represent the full product.

Giving a shopper
a sleeve of a shirt
won’t show her
what wearing the entire shirt
feels like.

Giving a reader
a 40 page short story
won’t help her decide
if she’ll like a 400 page novel.

These are two different experiences.

Ensure your sample
represents your full product.

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