I spend
much of the second draft
of crafting a story
simplifying.
I remove as much unnecessary detail
as possible,
focusing the story,
ensuring the reader notices
what is truly important.
Because simplicity is powerful.
Focus is powerful.
“The best solutions
are the ones that break down
and simplify a problem,
making the solution obvious.
Entrepreneurs who pin their hopes
on complex ideas
forget the age-old truism:
Life is really simple,
but we insist on making it
complicated.”
Simplify as much as possible
without taking the magic
out of your product or service or idea.