By k | April 19, 2017 - 6:00 am - Posted in New Business Development

I’m known in the romance novel business
as a writer who tries new things,
who has a sense of humor,
who appreciates the different, the unusual.

This branding does a number of things.
It attracts readers
who like to try new things also,
who have senses of humor,
who are willing to give things a chance.

It also attracts other professionals
who believe in the same things.

This week, for example,
a reviewer posted hilarious
yet not-at-all associated reviews
of some of my best selling books.

Another writer might have worried
about what her readers would think
about these ‘fake’ reviews.
She might have complained
about the reviewer,
had the reviews taken down.

I embraced them.
I knew my readers would love them
and they did.

I suspect I’ll be the ‘target’
of future fun like this
because what we embrace,
we usually get more of,
and I don’t mind.
I love it.

Being open to new ideas
makes you unique.
It will give you an advantage,
attracting people
who are also open to new ideas.

What you do with this advantage
is up to you.

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