By k | April 13, 2017 - 6:00 am - Posted in New Business Development

In a crowded market
like the romance novel business,
it is key to establish a niche
and try to dominate it.

‘this is a romance novel’
won’t sell any books.
It is so general;
it is meaningless.

‘this is a humorous romance novel
with a teenage vampire hero’
WILL sell books.
Someone right now
is looking for that type of book.

Tess Woods,
principal of
Tess Woods PR, LLC,

“In a competitive field
such as public relations,
I’ve found that being an ‘expert’
in one area
is more beneficial
than trying to be an ‘expert’
in all.

and remaining true
to my niche keeps me focused
on my job
and in demand.”

What is your niche?

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