Be Specific When It Counts In Copy

BookBub,
one of the top eBook marketers,
posted their results
of blurb (marketing copy) testing.

The results were
to be specific in copy
except when it is meaningless
to prospects.

Telling prospects
the heroine is 12 years old
will sell more units
than telling prospects
the heroine is a child.

There are prospects looking
for books about characters
of a specific age.

Telling prospects
the name of the character is Julianna
won’t sell more books.

Very few prospects
are looking for characters
with a specific name.

Specific is also
more believable.
If we name the award,
for example,
the prospect feels
she could verify it.
She likely won’t
but it gives her reassurance
that she has that option.

Be specific
when it counts
in marketing copy.

Published
Categorized as Marketing