I LOVE Best Of… lists.
Not because they’re truly
the best.
Usually they aren’t.
However, they usually are
the most popular.
And they’re an easy way
to find out
what is currently popular.
Want to know
what your target market is listening to?
Listen to the top 20 songs
for the week
for that target market.
Want to know
what your target market is watching
on TV?
Look at the ratings for that demographic.
Yes, some hot new shows or songs
or books or whatever
will be missing
from that list
but it should give you a general sense
of where the market is
and that will help you shape your promotions.
Best Of… lists
are a great cheat
for staying current.