By k | March 12, 2017 - 6:00 am - Posted in Sales

I once worked for
a major beverage company.
It had one main competitor.

Customers would switch
back and forth
between these two companies.

The beverage company
would lose a customer.
The competitor
would gain the customer.
Four or five years later,
the opposite would happen.

Losing that customer
gracefully
ensured the company
gained that customer
in the future.

Mike Michalowicz
shares

“Let your client know
that they’re always welcome
to bring their business back to you,
no questions asked.

Since nobody can predict the future,
you may want to make sure
your customers know
you’ll happily take them back.”

Keep the door open
for your former customer.

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