By k | March 11, 2017 - 6:00 am - Posted in Marketing

We all know that
making a difference
in the long term
is a constant effort,
the ‘drip.’

But many of us,
myself included,
think one time exposure
is enough to make a substantial difference
in the short run.

It often isn’t.
What is needed
is a combination of pushes.

Seth Godin

“In the short run,
drip by drip rarely puts people on alert.
It’s the thunderclap,
the coordinated,
accelerating work of many people,
that causes those in power
to sit up and take notice.
Do it a few times in a row,
or fifty, or a hundred,
each with more impact,
and you can successfully intervene.”

Once is not enough.

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