By k | February 26, 2017 - 6:00 am - Posted in Marketing

While building the book business,
I’ve tried a gazillion marketing programs.

What works for me?


If I post on Facebook twice a day
for a year,
for example,
it is more effective for sales
than posting
on Facebook, Twitter, Instagram, etc.
twenty times in one day
once a year.

If I send my newsletter
once a month
for a year,
it is more effective for sales
than sending it three times a year.

Promoting consistently
is easier if you enjoy the promotion,
if it is something you find natural,

Promote consistently
on a few platforms.

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